SquarePet HMLC Turkey & Chicken Formula vs. Inception Chicken Recipe

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Inception has a better protein to fat ratio. SquarePet's ratio of 2.4 to 1 is too high (not fatty enough). (The ideal ratio is 2 to 1.) Inception has fewer ingredients, which is usually a good thing. SquarePet has a slightly lower concentration of fruits, veggies, grains, and starches.

SquarePet HMLC Turkey & Chicken Formula

SquarePet has a slightly lower concentration of fruits, veggies, grains, and starches.

Legend

First 10 ingredients:

turkey chicken turkey meal chicken meal salmon meal dried egg whites chicken fat tapioca natural chicken flavor apples

Inception Chicken Recipe

Inception has a better protein to fat ratio. SquarePet's ratio of 2.4 to 1 is too high (not fatty enough). (The ideal ratio is 2 to 1.)
Inception has fewer ingredients, which is usually a good thing.

First 10 ingredients:

chicken chicken meal oat milo millet chicken fat natural flavor flaxseed potassium chloride choline chloride

 

SquarePet HMLC Turkey & Chicken Formula

Kibble

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Inception Chicken Recipe

Kibble

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Score
B
Score
D
Food Type Kibble Kibble
Meat % Unknown Unknown
Protein % 48% 30%
Fat % 20% 14%
Fiber % 3.5% 7%
Protein to Fat Ratio 2.4 to 1 2.14 to 1
Total Ingredients 19 11
Meat Content 7 total
high concentration, high quality
4 total
high quality
Non-Meats 7 total
low concentration
4 total
low concentration
Sugar-free Yes Yes
Controversial ingredient-free Yes Yes
 

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