Nature's Variety Instinct Original Grain-Free Duck vs. Inception Poultry Recipe
 
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Nature's Variety has a better protein to fat ratio. Inception's ratio of 1.43 to 1 is too low (too fatty). (The ideal ratio is 2 to 1.) Inception has fewer ingredients, which is usually a good thing. Both foods are mostly free of fruits, veggies, grains, and starches.
Nature's Variety Instinct Original Grain-Free Duck
                                                                                                                                     Nature's Variety has a better protein to fat ratio. Inception's ratio of 1.43 to 1 is too low (too fatty). (The ideal ratio is 2 to 1.)
                                                
First 10 ingredients:
duck turkey meal chicken meal chicken fat white fish meal pacific whiting pacific sole pacific rockfish peas tapioca
Inception Poultry Recipe
                                                             Inception has fewer ingredients, which is usually a good thing.
                                                                                    
First 10 ingredients:
turkey duck broth guineafowl quail duck turkey liver natural flavor agar-agar potassium chloride calcium carbonate
| Nature's Variety Instinct Original Grain-Free DuckKibble | Inception Poultry RecipeCanned | |
| 
        Score F | 
        Score B | |
| Food Type | Kibble | Canned | 
| Meat % | Unknown | Unknown | 
| Protein % | 40% | 10% | 
| Fat % | 23% | 7% | 
| Fiber % | 3% | 1% | 
| Protein to Fat Ratio | 1.74 to 1 | 1.43 to 1 | 
| Total Ingredients | 22 | 12 | 
| Meat Content | 12 total high concentration, high quality | 6 total high concentration, high quality | 
| Non-Meats | 8 total low concentration | 1 total low concentration | 
| Sugar-free | Yes | Yes | 
| Controversial ingredient-free | Yes | Yes | 
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