Nature's Variety Instinct Original Grain-Free Chicken vs. IAMS Proactive Health High Protein

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Nature's Variety has a better protein to fat ratio. However, IAMS's ratio is not bad. (The ideal ratio is 2 to 1.) IAMS has slightly fewer ingredients, which is usually a good thing. Nature's Variety has a slightly lower concentration of fruits, veggies, grains, and starches.

Nature's Variety Instinct Original Grain-Free Chicken

Nature's Variety has a better protein to fat ratio. However, IAMS's ratio is not bad. (The ideal ratio is 2 to 1.)
Nature's Variety has a slightly lower concentration of fruits, veggies, grains, and starches.

Legend

First 10 ingredients:

chicken chicken meal turkey meal menhaden fish meal peas chicken fat tapioca natural flavor dried tomato pomace montmorillonite clay

IAMS Proactive Health High Protein

IAMS has slightly fewer ingredients, which is usually a good thing.

First 10 ingredients:

chicken chicken byproduct meal corn grits ground whole grain corn salmon chicken meal dried plain beet pulp natural flavor sodium bisulfate caramel color

 

Nature's Variety Instinct Original Grain-Free Chicken

Kibble

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IAMS Proactive Health High Protein

Kibble

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Score
B
Score
C
Food Type Kibble Kibble
Meat % Unknown Unknown
Protein % 41% 38%
Fat % 21% 18%
Fiber % 3% 3%
Protein to Fat Ratio 1.95 to 1 2.11 to 1
Total Ingredients 18 16
Meat Content 9 total
high concentration, high quality
6 total
high quality
Non-Meats 7 total
low concentration
3 total
low concentration
Sugar-free Yes Yes
Controversial ingredient-free Yes Yes
 

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