Nature's Variety Instinct Ultimate Protein Chicken vs. Purizon Chicken and Fish
 
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Purizon has a better protein to fat ratio. Nature's Variety's ratio of 2.76 to 1 is too high (not fatty enough). (The ideal ratio is 2 to 1.) Nature's Variety has much fewer ingredients, which is usually a good thing. Purizon has a slightly lower concentration of fruits, veggies, grains, and starches.
Nature's Variety Instinct Ultimate Protein Chicken
                                                                                                 Nature's Variety has much fewer ingredients, which is usually a good thing.
                                                
First 10 ingredients:
chicken tapioca chicken fat ground flaxseed natural flavor dried tomato pomace dried whey protein concentrate dicalcium phosphate potassium chloride salt
Purizon Chicken and Fish
                                                                                                 Purizon has a better protein to fat ratio. Nature's Variety's ratio of 2.76 to 1 is too high (not fatty enough). (The ideal ratio is 2 to 1.)
                                                                                                                     Purizon has a slightly lower concentration of fruits, veggies, grains, and starches.
                                                
First 10 ingredients:
boneless chicken meat dried chicken meat potatoes chicken fat dried egg boneless herring dried herring fish oil hydrolysed animal proteins pea fibre
| Nature's Variety Instinct Ultimate Protein ChickenKibble | Purizon Chicken and FishKibble | |
| 
        Score C | 
        Score F | |
| Food Type | Kibble | Kibble | 
| Meat % | Unknown | 70% | 
| Protein % | 47% | 44% | 
| Fat % | 17% | 20% | 
| Fiber % | 3% | 1.8% | 
| Protein to Fat Ratio | 2.76 to 1 | 2.2 to 1 | 
| Total Ingredients | 14 | 26 | 
| Meat Content | 6 total high quality | 6 total high quality | 
| Non-Meats | 5 total low concentration | 10 total low concentration | 
| Sugar-free | Yes | Yes | 
| Controversial ingredient-free | Yes | Yes | 
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